Privacy policy

Demandaxis Ltd is a company registered in England and Wales, company number 17478980, with its registered office in Dunstable, Bedfordshire, United Kingdom. In this policy, “we” and “us” mean Demandaxis Ltd.

For personal data collected through this website and our own business development, we are the data controller. For outreach we run in a client's name, the client is the controller and we act as its processor. The client's own privacy notice applies to that data, as explained on the trust and compliance page.

Questions about this policy or your personal data can be sent to sales@demandaxis.co.uk.

• To reply to enquiries and arrange a pipeline review. Our legitimate interest in responding to people who contact us, and taking steps at your request before entering into a contract.
• To contact businesses about our services. Our legitimate interest in developing our business, balanced against your interests as described on the trust and compliance page. Email outreach also follows the Privacy and Electronic Communications Regulations.
• To provide services to clients. Performance of our contract with the client, and our legitimate interest in managing that relationship.
• To understand how the website is used. Our legitimate interest in improving the website, using anonymous analytics only.
• To meet legal obligations. For example keeping business and tax records, or responding to lawful requests.

We do not sell personal data, and we do not make decisions about you based solely on automated processing that have legal or similarly significant effects.

We use a small number of service providers who process personal data on our behalf and under our instructions:

• Formspree, which receives contact form submissions and forwards them to us
• Vercel, which hosts this website and provides anonymous analytics
• Our email, CRM and outreach tools, including LinkedIn Sales Navigator and Apollo
• Professional advisers, such as accountants and lawyers, where needed

When we work on a client campaign, contact data is held in the client's own systems or in tools the client has chosen. We may also disclose personal data where the law requires it.

Some of our service providers are based in, or process data in, the United States. Where personal data is transferred outside the UK, we rely on the safeguards the provider offers, such as the UK Extension to the EU-US Data Privacy Framework, or the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.

• Enquiries are kept for as long as needed to deal with them and with any business relationship that follows, and are reviewed at least once a year.
• Business contact records are kept only for as long as they are needed for the purpose they were gathered for. Data from third-party providers is also held in line with that provider's licence and retention terms.
• If you opt out, we keep the minimum details needed to make sure you are not contacted again.
• Business and financial records are kept for as long as the law requires.

We use established service providers, limit access to personal data to people who need it, and protect accounts with strong authentication. No system is completely secure, but we take reasonable steps to protect the data we hold.

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you
• ask us to correct data that is wrong or incomplete
• ask us to delete your data
• ask us to restrict how we use your data
• object to our use of your data, including an absolute right to object to direct marketing
• ask for data you gave us to be transferred to another organisation, where this applies

To use any of these rights, email sales@demandaxis.co.uk. We will respond within one month. If the request relates to a campaign run in a client's name, we will pass it to that client and help them deal with it.

This website does not set cookies and does not use advertising or tracking technologies.

We use Vercel Web Analytics to count visits and see which pages are useful. It works without cookies. Visits are counted using a temporary value derived from the request, which is discarded within a day and cannot be used to identify you or follow you across other websites.

Fonts are served from this website, so no request is made to a third-party font service when you visit.

If we add any tool that uses cookies, we will update this section first and ask for consent where the law requires it.

We will update this policy when our services or the way we use personal data change. The date at the top of the page shows when it was last updated.