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Engagement models

Engagements are designed around the smallest useful step, not the largest package. Cybersecurity is our primary focus, and selected IT, technology or AI companies are considered where the commercial fit is clear.

Fees are agreed once the scope is clear.

Fixed scope / Usually four to six weeks

ICP and Go-to-Market Sprint

Ideal for cybersecurity, technology or AI companies that need clarity on their best buyers, initial vertical, message and route to market before scaling outbound.

Covers: ICP discovery, message testing, buyer research and outbound readiness.

  • ICP definition using the six questions
  • Buyer and persona mapping
  • Message tests with target accounts
  • Outbound readiness review

At the end: A written ICP, persona messaging, early market evidence and a recommendation on scaling.

Ongoing programme / Initial three months

Qualified Pipeline Development Programme

Ideal for companies with a defined offer, including B2B AI businesses with a validated use case, that need consistent research-led outreach into SMB, mid-market or enterprise accounts and a steady flow of opportunities that meet an agreed standard.

Covers: Focused outbound, persona messaging, qualification, reporting and market feedback.

  • Account and persona targeting
  • Email, LinkedIn and call content
  • Outbound execution and follow-up
  • Qualified handovers and reporting

At the end: Opportunities that meet an agreed standard, and a record of what the market said. We agree what good looks like at the start.

Ongoing support / Monthly

Fractional Go-to-Market Support

Ideal for founders and leadership teams in cybersecurity, technology or AI who need senior commercial judgement on positioning, sales process, qualification, channels or early-stage growth.

Covers: Wider commercial judgement, positioning, sales process and channel input.

  • Working sessions with leadership
  • Positioning and messaging review
  • Sales process and qualification review
  • MSP and MSSP channel input

At the end: Senior commercial input without a full-time hire, reviewed each month.

Find the right engagement

Start with a pipeline review

A practical 30-minute discussion about your ICP, current outreach and how you define a worthwhile opportunity. You will leave with a clearer view of where to focus, whether or not we work together.

GDPR-aware prospecting. Clear identification in outreach. Prompt opt-outs. Responsible handling of company and contact data.

Book a 30-minute pipeline review (opens in a new tab)Find the right engagement